Daytona is the name of a small city in America, and there will be a famous racing held there every year. Rolex built a partnership with the Daytona competition after the Rolex Daytona was released in 1963.
At beginning, Rolex didn’t pay much attention on the chronograph timepieces, instead, it laid more importance on the research of Oyster and automatic devices.Later as the patented Oyster structure made Rolex position itself on the market of sporty watches. So Rolex decided to develop its own sporty watch. Then the high-performance copy Rolex Daytona was born in the world.
In 1988, Rolex has changed its movement from the manual-winding Valjoux to self-winding EL Primero of Zenith. Why Daytona became more and more popular among so many luxury watches? This is inseparable from an American film star – Paul Newman. The distinctive Rolex fake watch with new exotic dial released in 1960s was the Paul Newman Daytona that we are familiar with currently. It caused a heat in Italy market with the sales strategy of Rolex. With the influence of the famous super star, Rolex Daytona has been the focus that many watch collectors pursued.