Many watch lovers know that Rolex has released a strict sales guidelines to its retailers the past few days to control the rising market price, reinforcing sales best practices and to avoid the inappropriate sale of the luxury fake watches. However, does the condition change now?
In my opinion, the new policy will work, but not all. In the past year, the price of the popular Rolex watches has increased a lot and the real price is much higher than official price. The new sales guidelines will control it to some extent. For example, The Rolex Daytona copy watch with champagne dial will be sold at a high price on second market if all the protective stickers are maintained. Now after the new policy releases, this condition will be different.
However, for the watch lovers who are familiar with the second market of Rolex watches will know that the currently popular models in the market have already been removed the stickers and the bracelets have been removed too, which doesn’t mean anything to the watch lovers. What they love are the real watches. So the new sales guidelines couldn’t work on this condition.